In the world of email marketing, there are many different methods of measuring success. Most email marketers will measure success based solely on the numbers and how much they have grown your email list.
Unfortunately, an increase in list size does not mean an increase in your company’s ROI. At Harnessing Strengths, we dig deeper to find the true measure of success. We measure email marketing success based on percentages and how much we have increased the ROI for your marketing campaigns. We don’t solely focus on the size of your email list is, but on how much we increase your delivery rate, open rate, click-through rate and your conversion rate.
Across the email marketing industry, most email marketers only track bounces, opens, and click-throughs. Many ignore the most important piece of email marketing: the conversion rate. Harnessing Strengths believes that every email sent should have goals and objectives that can be accurately measured.
That’s why Harnessing Strengths makes measuring conversion rates a standard part of your campaign. Fill out the form to the right or give us a call to learn more about how Harnessing Strengths can partner with you to transform your email marketing campaigns, and start maximizing your company’s ROI.
Email Marketing Services
At Harnessing Strengths, we provide full service and self-service email marketing solutions with all the advanced features to meet the needs of any size company with any size budget. Our email marketing services include:
Full-Service Email Marketing
Many companies don’t have the time or resources to handle their own email marketing campaigns. That’s where we come in.
We can take care of all of your email marketing needs for you. You can call or email us at any time and we can put together a custom email design, and get it tested, loaded and sent within 24 hours. We will send you to follow up reports so you have a full understanding of your email’s performance and conversion rate.
Self-Service Email Marketing
If you are a company that has the in-house staff and expertise to handle your own email marketing, Harnessing Strengths has a turnkey marketing solution for you. Our email marketing solution has all of the advanced features you need—at an affordable price point.
The best part is: even if you are not a frequent sender, you can pay only when you need it and just pay as you go. Or if you send more often, you can choose one of our monthly plans to make your solution even more cost effective.
Auto-Responder Email – Lead Nurturing
Sending triggered emails is one of the most under-used, yet most effective, methods of email marketing.
How does it work? Let’s say all of your leads go through a normal sales life cycle. When a customer requests more information or signs up for a service, they will receive a welcome email that automatically comes from you. A week later, the system sends out a second follow up email, then maybe two weeks later the system will send another email. Then, following the initial contact period, you simply send a monthly special or a white paper, etc.
The best part about auto-responders is that after you set everything up once, on any schedule you want, it just continues to work for you as each new customer signs up.
Website Integration
For some reason, many email marketing solutions make it difficult to integrate with your company’s website.
At Harnessing Strengths, we have email marketing solutions that will integrate with your system, website or application. We will even add the subscribe and unsubscribe web forms to your site for FREE.
But if you need a more advanced integration, we also have a full API, where you can easily integrate all features of our email marketing solution into your application. Contact us for more information.
Google Analytics Integration
As you probably already know, Google has a web analytics solution that is very good and free to use. If you have used the Google link builder, you can integrate your emails into Google Analytics.
The problem is that it takes forever to actually add all of your links to it. At Harnessing Strengths, we have taken that step out for you and built our solution to automatically tag all of your links, so that our system not only tracks your links but also automatically builds the Google links and passes the links to your website and Google analytics—so we save you time and money!
Advanced Email Marketing Features
For a full list of our email marketing solutions features, see the list below:
Manage Lists and Subscribers
- Unlimited number of lists
- Subscribe forms for your site
- Customize the subscribe process
- Confirmed Opt-in
- Preference Centers
- Suppression lists
- Customize the unsubscribe process
- Custom fields
- Segmentation
- Export to Excel
- Track list growth via RSS
- Import Feature – Copy and Paste, List Import, one by one, etc
Email Marketing Reporting
- Detailed interactive charts
- Open and click tracking
- Forward to a Friend reports
- Unsubscribe reports
- Email client subscribers Report
- Bounce reports
- Spam complaint reports
- Track conversions and ROI
- Google Analytics integration
- Compare multiple campaigns
- Full activity for each subscriber
- Export reports to Excel
Viewability Testing
- Email Screenshots of your 20+ email clients
Spam Filter Testing
- Run your email through popular spam filters
Deliverability and Data Security
- Human approval process
- ISP feedback loop integration
- Support for DomainKeys and Sender ID
- Smart bounce processing
- Whitelisted at major ISP’s
- Hosted at fully redundant data center
- Industry leading email servers
- Strict permission policy
- Delivering over multiple IP’s
- Our team constantly monitor blacklists
- Multiple layers of data security
Conclusion
If you would like to learn more about our Email Marketing Services, contact Harnessing Strengths today and let us take your Email Marketing Campaigns to the next level.
